Tory Burch

TORYBURCH FW19 Pop-up Store – Lighting Stick Interactive

Tory Burch is a fashion brand from the U.S. In 2019, brand launch the activation project in Hong Kong landmark central. Build the pop-up store in the shopping mall, customers can take the LED stick to do some lighting illustration. Through the DSLR camera to capture the photo, then the photo will sync to IPAD tablet application to display all the photo. Guest can choose the favourite photo in the tablet photo gallery, then output the QR code; scan the QR code to get the soft copy and program also can support the hard-copy printout.

 

Client /
Tory Burch Hong Kong

Role /
User Interface Production
Lighting Stick LED graphic output
Photo Capture Application
Hardware Rental
Printing & Material Production
Event Management & Support

Credit /
Account Servicing – Helena Wong
Design – June Leung
Program – Kevin Leung
Photography Producer – Alan Yau
Production – Ian Chu

 

 

 

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