Veuve Clicquot

COLORAMA Launch – ‘Life tastes better in color’ Party

This year, Veuve Clicquot Ponsardin(VCP) proposed a standout interactive event, COLORAMA Launch with Life tastes better in colour party. VCP appoint ViDe team to create an immersive experience and interactive application to deliver new product feature and key brand message. Veuve Clicquot also works with Aqua and Armani Aqua to design the event venue for delivering the luxury experience.

ViDe Insight team design the full experience journey for embarking on a mesmerizing gourmet experience of the palate, imagined through the colours of Veuve Clicquot.

The event has been designed to create a luxury brand event party and WOW experience, consisting of two main parts: A new product introduction session and media cocktail party.

ViDe Insight created the Interactive Graffiti Display installation to translate the message ‘Life tastes better in colour!’. Guests had the opportunity to design into the colourful graffiti via an interactive screen to create their own. Using 6 different RFID sensor device as a paint blush, guests could choose different paint blush for draw their art piece into the screen. As a takeaway, guests were able to receive a video of their making to share it on their social media platforms.

Breaking convention allowed to generate a different event format and design concept for the Veuve Clicquot Ponsardin, bringing forth outstanding results that exceeded the client’s KPI’s.