Volvo Cars

New S60 & V60 Launch Event Hong Kong

Volvo launches the event for S60 & V60 new model launch. Brand marketers would like to apply the technology element in the event for guest engagement. ViDe team design the 2 interactive games for the event launch. Through digital gamification deliver the new model theme and key message to event guests.

Follow no one, nobody but yourself – New S60
Guests can choose 3 different city roads to experience the S60 digital road driving. The program will display all the S60 key features for Volvo system knowledge education.

Protect what’s important to you – New V60
Guests can choose North Europe to experience the new V60 travel driving experience. The program not only displays the nature view but also present new model key function; guest can enjoy the viral travel driving experience.

Engraving Travel Luggage Tag
Produce the Travel Luggage Tag as a Volvo new model launch souvenirs. All the guests can get the tag for event gifts, and the ViDe team develops the customize engraving service, guests can provide the name and program will engraving the words in the luggage tag.


Client /
Volvo Cars

Role /
User Interface Production
Apps Programming
PHP Programming
RSVP Portal Management
Hardware Rental

Credit /
Account Servicing –  Sophie Yeung
Design – Ian Chu & N Choi
Apps Programming – Nam Chan
Engraving Programming – Chris Yip



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