Wheelock appointed ViDe Insight to develop a creative eCard campaign with viral potentials. Highlighting the donation message, it is hoped that the internal staff would send the eCard to their family and friends as well as share the campaign online.
Being directed to the mini-site from Facebook, Instagram or by invitation emails, users were entertained by the round replete Santa Claus and Christmas decoration.
Users entered a maximum of 3 recipients’ name, emails and messages. A unique eCard would be ready for review then, in which the uploaded photo had merged with Xmas crystal ball, resulting in a highly personalized and interesting animated eCard.
User Interface Production
HTML eCard Development
Alice Ruby Goh, Ian Chu