YSL

YSL Beauty Couture Holiday Pop-up has taken centre stage in the Seoul Incheon International Airport. To immerse travelers in YSL’s iconic golden allure and the radiant spirit of the holiday season, ViDe team work with YSL TR brand agency to craft the YSL Star Leap Photobooth Experience—an activation designed to offer every guest their own moment to shine.

With a graceful jump or an elegant upward reach, guests trigger the star-top sensor, awakening the installation with an immediate, dazzling response. Their height is displayed in real time, transforming a simple movement into a personalized moment of triumph—capturing the thrill of “catching the star.” Simultaneously, a top-down camera preserves this premium and uplifting interaction from a striking elevated perspective. Travellers can then review, select, and download their most radiant moment, with the option to print it as a keepsake—leaving the pop-up not only with a gift, but with their own signature YSL shimmer.