Friend & Family Sale Digital Ticketing Journey & enterprise portal
In this exclusive staff Friends & Family coupon portal, Ralph Lauren partnered with ViDe to design the entire invitation and redemption flow into a seamless, premium digital experience. Instead of manual lists and paper passes, staff can now create events in the back office, generate unique invitation links, and share them directly with their friends and family.
Guests receive a personalized mobile web link with their own QR ticket, event information, store locations, and terms at a glance. When they arrive in-store, staff simply scan the QR code via the check‑in platform to validate and redeem on the spot, preventing misuse while keeping the experience smooth and professional.
From operations to staff sharing, guest ticketing and in‑store validation, the solution delivers a refined, end‑to‑end journey that aligns with Ralph Lauren’s luxury brand standards and supports regional deployment across Japan & Greater China.
Brand / Ralph Lauren APAC
Role / Experience Design
Back-Office Platform
Staff Portal
Mobile Ticketing
QR Check-in System
Regional Localization
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