DFS Group

Celebrating the Year of the Horse, DFS introduced “Gallop Into Good Fortune”, an interactive retail experience that brought a playful racing challenge into its Lunar New Year celebration. Launched in February 2026, the activation invited guests to take the reins and guide a digital carousel horse towards festive rewards.

A striking red horse sculpture, gold cloud motifs and a circular screen backdrop created a distinctive setting within the retail environment. At the centre of the interaction was a gold horse-head controller fitted with physical reins, connecting the installation’s equestrian theme with a hands-on gameplay experience.Guests shook the reins to make their on-screen horse gallop faster and collect icons to earn points. The faster the horse ran, the more opportunities players had to catch icons and build their score—turning a simple physical action into an energetic digital challenge.

The game’s red-and-gold visual world featured a golden carousel horse alongside suspended product imagery, including a fragrance bottle, a watch and a handbag. An on-screen timer and score display kept players informed throughout the challenge, while the results screen revealed their final score and prize outcome. By pairing a tangible controller with responsive gameplay, “Gallop Into Good Fortune” transformed a festive retail display into a participatory brand experience. The installation brought together seasonal storytelling, physical interaction and reward-driven play, inviting shoppers to become part of the celebration.