Nissan

New GTR Launch – Create Augmented Reality License Plate

Nissan launches the new GTR model, the brand would like to deliver the immersive experience for new GTR launch event. ViDe create a new idea for guest create their own license plate with augmented reality program.

To display the brand image and enhance audience’s understanding of the transformation of new GTR, ViDe team developed an AR license program for Nissan.

In combination with the physical model, AR tags are shown above corresponding new GTR model through tablets. By tapping the AR tags, more details of different parts of the new GTR model is displayed through word content and images. Different from the traditional launch event, this unique and interesting AR automobile license experience creates a strong impression on the audience.

Guest can through the tablet enter the favorite wording, and tablet defines the augmented reality tag to display the customize AR license; guest can take the photo with their customize license and new GTR. This experience helps the Nissan to take a great result and conversion. Over 80% guests join this augmented reality experience in this launch event.