Erceflora

Erceflora created an immersive “GUTVENTURE” experience in Philippine Makati to educate guests on the importance of probiotics for digestive health. A ViDe team was appointed to support the digital elements of the experience.

Guests start by scanning a QR code to customize their own gut avatar. They then receive a pass to embark on the interactive journey.The experience includes an LED curved tunnel and a LED “ball” room, where guests can see their avatar animations come to life.Along the way, guests can insert their pass into kiosks to activate different scenarios and learn more about probiotics and digestive problems. The goal is to provide an engaging, immersive experience that helps guests appreciate the benefits of probiotics for gut health.

Brand /
Erceflora Philippine

Role /
Design Adaptation
User Journey
Program Development
Technical Support