BVLGARI

The prestigious luxury brand Bvlgari has partnered with The Shilla Duty-Free Singapore to launch an exclusive event at Singapore Changi Airport Terminal 3 Departures. In order to provide guests with an immersive sensory journey into the world of Roman high perfumery, Bulgari Travel Retail has enlisted the ViDe Team to create the interactive element of the pop-up. Visitors can explore the Bulgari Allegra collection through the interactive digital display called ‘Fragrance of Your Journey’, allowing them to choose an Allegra Eau de Parfum and blend it with a Magnifying Essence to craft a personalized fragrance. Moreover, they can save a unique poem and their custom scent as a softcopy after their experience.