Volvo Cars

New XC60 Airport Pop Up Zone – Experience Transformation Project

In order to attract a wider audience to the Volvo XC60 Airport Pop Up zone , Volvo needed to create a experience transformation solution for event visitors engagement. By highlighting various features and benefits of XC60, it creates a experience that each customers can enjoy the Volvo XC60 model demo and interactive engagement.

Volvo would like to project a unexpected feeling when driving and enjoying unforgettable moments with valuable lifestyle inside it.Target audience is being resonated easily with XC60’s features and benefits and triggers their needs of Volvo XC60.

Approaches

– Adapting thematic main visuals to web-based application and interactive projection to provide comprehensive memorable pop up store experience.

-An Interactive Projection Floor that is made up of 3D illustration of the Chinese new year theme was specially customized and installed on pop up zone venue. Upon consumers walking different parts of the illustrations on the floor, the digital animation of the respective illustration would be triggered and start playing. These animations are accompanied by background audio and effects, which create an immersive experience that speaks to the senses.

– An interactive augmented reality web-based application was presenting benefits of Volvo XC60 in a view of valueable lifestyle to create resonance. Adopting various creative Chinese new year themes for Web-based application facial recognition AR gaming, users can apply their own mobile device to experience this interactive application. AR application have the facial recognition function, when guest use the mobile device to take selfie, program will detect the guest’s face to pop up the 3D animation; guest fill in the registration form and submit the photo; can register the lucky draw gaming part.