DFS

DFS brought the 12th edition of its annual First Class Beauty campaign to DFS Macau, Galaxy Macau (Beauty), under the theme “Run the Show, Define Your Glow”. ViDe team was appointed to manage and produce the campaign’s on-site events — turning a month of brand activations into a single, well-orchestrated beauty season.

The programme opened on 1 August with Beauty Night Out, a launch event co-hosted with Galaxy Macau for DFS loyal customers and partners. Live entertainment, interactive games and one-night-only moments set the stage, with a special appearance by Grace Chan and activations from more than 20 prestige beauty brands.

Behind the scenes, ViDe team coordinated the full event flow: scheduling, brand and talent liaison, on-site setup, guest handling and show-day operations. Each element was planned so the night felt effortless for guests while running to the minute for the teams on the floor. Throughout the campaign, our team continued to support the programme on the shop floor, keeping every brand session and activation running smoothly alongside daily retail operations.The result is a polished retailtainment moment: an event that placed every guest at the centre of the action, kept every brand on stage, and set the energy for the month ahead.