Louis Vuitton

Louis Vuitton opened Le Voyage Louis Vuitton beneath the grand façade of Central Station at LANDMARK ATRIUM, and the ViDe team was invited to design and program the interactive moment at its heart. It is a private departure that turns a pause inside the station into a personal portrait, with the technology kept quietly out of sight.

The journey begins with a simple gesture. Visitors step into the station and press a button. The door opens at once. There is no queue screen, no form, and no menu to scroll. From there, they enter the set and complete a top-view photo, framed as if looking down on a traveller about to depart.

Around them, the station LED plays an immersive animation built for the selfie. The carriage is no longer a static prop. It becomes a moving backdrop, so the portrait carries the rhythm of the voyage rather than a frozen set. When the capture ends, a QR code appears. One scan saves the soft copy to the phone, so the image leaves with the visitor.

The result is a short, self-led ritual of physical theatre and quiet technology: a button-opened door, a top-view portrait, a living LED station, and a download that feels unmistakably Louis Vuitton from the first press to the final scan.