Tiger is a beer brand in the Heineken group. In summer, brand launch the Crystal Cold Filtered Activation Campaign in Kuala Lumper. Design an -1c Ice experience, produce the icebox decoration and install the Tiger Crystal Cold bottle in the ice-cold wall. Guests can walk through the ice-cold wall and go to the ULTIMATE Refreshment zone, guests can take the selfie photo in different photo-opts with the hashtag; then share to social media to join the lucky draw. Campaign connects over 100 influencers to boost the social noise and traffic to the activation pop-up store.
Client /
Six Element
Role /
User Interface Production
Promoter Management
Web Form RSVP Platform
Web Game Application
EVENT HIGHLIGHT
Room 2303, 23/F, New Treasure Centre, 10 Ng Fong Street, Diamond Hill, Hong Kong
Room 2301, 23/F, New Treasure Centre, 10 Ng Fong Street, Diamond Hill, Hong Kong
Unit 506, 5/F, New World Tower 1, 18 Queen’s Road Central, Central District, Hong Kong
