Moleskine is a luxury fashion accessories brand in the global market. Brand marketers appoint ViDe team to develop the full digital journey Detour 2.0 Shanghai K11 mall to provide an interactive brand experience to event guests and visitors.

Customers need to register their personal information to get the mobile pass. Then arrive at the event venue Shanghai K11 Moleskine pop-up store to find the Black Electric QR code to finish the personalized art piece. And also produce the matching game like the digital checkpoint game for customers’ journey. Another checkpoints game is interactive art gaming, customers who finish the first checkpoint then can go to the digital machine to create an interactive art illustration and print out the production. When customers finish all checkpoints, can go to the souvenirs counter to hand make the eco bag engraving services, customers can add the favourite graphic in the bag then create their own art piece eco bag.

Client /
Moleskine

Role /
User Interface Production
Animation Production
Wechat HTML5 Development
Unity Development
Hardware Rental
Event venue technical support