Parfums Christian Dior

Dior Travel Retail turned Incheon Airport Terminal 2 into a gingerbread-style Christmas house, with a towering tree of gift boxes crowned by a lit star at its centre. The ViDe team was invited to build the tablet application that lets every traveller step in front of the tree and leave with a portrait to share.

The journey is staff-led and easy to run in a busy terminal. A traveller stands in front of the Christmas installation. A Dior team member then takes the photo through the tablet application, framed with a gold-border Dior camera screen. A beauty filter polishes the portrait in real time, so the image looks flattering as soon as it appears.

When the shot is done, the application generates a QR code. The traveller scans it, opens the photo on their own phone, and posts it to social media. There is no kiosk queue and no app to download. The tablet stays in the staff member’s hands, which keeps the line moving at a high-traffic airport. The result is a light, fast, shareable moment at the airport. A festive set, a tablet, a beauty filter, and a QR code carry Dior’s Christmas from the terminal out to each traveller’s social feed.

Brand /
Dior Travel Retail

Region /
Seoul, South Korea

Role /
Tablet Application Development
Beauty Filter Integration
Photo Capture Flow
QR Code Sharing
On-Site Technical Support