The Singleton

The Singleton is a luxury spirit brand in the Diageo group. In 2021, the brand agency appoints ViDe team to develop the full immersive experience to present the spirit product and craft stories with digital art installation.

Customers can book the tour through the RSVP portal. The gallery is set up in the K11 MUSEA, customers can walk through the gallery to experience the craft stories and enjoy the instagrammable tour. In the 1st checkpoint, customers can touch the right element in the wall to activate the door, we produce the interactive installation to sync with the lighting box wall. At the next checkpoint, customers can answer the questionnaire on the digital screen, when customers pass all the questions, can activate the checkpoint 2 doors to enter the final checkpoint. The final checkpoint is the IGable art installation, customers can scan QR code to activate the Instagram AR filter, AR filter will recognise the art installation to activate the animate effect. When customers experience all checkpoints, can taste a dram of The Singleton of Glen Ord 12-year-old whisky.

Client /
The Singleton & What IF Event

Role /
Animation Production
Unity Development
Electric Door sync Digital signal programming
Tablet Application
SPARK AR Filter Development
Hardware & Technical Support