MCM appoints ViDe team to develop Valentine Day augmented reality filters as APAC region retail activation launch. Customers can scan the QR code in the retail store shop window to access the Instagram AR filters. When activating the AR filters, will process the chroma key effect to remove the background, and also customers can blow a kiss then will display the heart animate as filter selfie effect.

Client /
MCM Worldwide

Role /
User Interface Production
Animation Production
Spark AR Development