BMW is a key account in ViDe Insight. In 2022, brand launch the i7 model and set up a pop up zone in K11 MUSEA. Marketers appoint ViDe team to develop the web augmented reality experience to present the i7 luxury element and value. Customers can scan the QR code in the website, then recognize the new i7 model to activate the animation, program also can capture the video and share to social media.
Client /
BMW & Imagine Lab
Role /
Design Production
HTML Development
Web AR Programming
PHP Development
Room 2303, 23/F, New Treasure Centre, 10 Ng Fong Street, Diamond Hill, Hong Kong
Room 2301, 23/F, New Treasure Centre, 10 Ng Fong Street, Diamond Hill, Hong Kong
Unit 506, 5/F, New World Tower 1, 18 Queen’s Road Central, Central District, Hong Kong
