BMW X5 is a new model in BMW luxury SUV family. In 2018 Autumn, BMW plan to launch a fully interactive experience and named X-Hub Experience. Client appoints ViDe team to handle interactive part, apply new technology and integrate with New X5 feature to present a new model edge to key customers.
– X-Ray 3D Scanning interactive device
When guest move the scanning device, will depend on the scanning items position to show the new X5 details such as engine and technology.
– Facial Analyze with Photo Capture
Guests can take the photo in Facial Analyze zone, the program will analysis guest’s face feature to show the X-hub result (Creative, Innovative, Performance …etc), program will also print out the photo and transfer the photo to video format, then the video will upload to guest’s X-Hub ePass.
– Interactive Projection* 360 Motion Detection
Guests can use the finger to control the 360 views. Projection includes the New X5 compartments for engaging X-Hub exhibition guests.
– Interactive Projection* Video Wall
Guests can touch the video wall to activate different new X5 model animate to understand the new model edge and feature.
– Digital Event Management
Guests can show mobile X-Hub pass QR code in the different exhibition checkpoint for sync all photo, video and stamp record in ePass for redemption.
Client /
BMW
Role /
User Interface
UX Modelling
Facial Analyze Application
3D X-Ray Scanning Application
Interactive Projection Experience x Motion Touch
360 View Browsing Application
Digital Event Management
Unity Application Programming
Hardware Production and Installation
X-Ray 3D Scanning Interactive
Facial Analyser with Photo Capture & Video Transfer
Interactive Projection* 360 Motion Detection
Interactive Projection* Video Wall
Event Highlight
