#New BMW X5 Launch with X Hub Experience Pop Up Store

BMW X5 is a new model in BMW luxury SUV family. In 2018 Autumn, BMW plan to launch a fully interactive experience and named X-Hub Experience. Client appoints ViDe team to handle interactive part, apply new technology and integrate with New X5 feature to present a new model edge to key customers.

– X-Ray 3D Scanning interactive device
When guest move the scanning device, will depend on the scanning items position to show the new X5 details such as engine and technology.

– Facial Analyze with Photo Capture
Guests can take the photo in Facial Analyze zone, the program will analysis guest’s face feature to show the X-hub result (Creative, Innovative, Performance …etc), program will also print out the photo and transfer the photo to video format, then the video will upload to guest’s X-Hub ePass.

– Interactive Projection* 360 Motion Detection
Guests can use the finger to control the 360 views. Projection includes the New X5 compartments for engaging X-Hub exhibition guests.

– Interactive Projection* Video Wall
Guests can touch the video wall to activate different new X5 model animate to understand the new model edge and feature.

– Digital Event Management
Guests can show mobile X-Hub pass QR code in the different exhibition checkpoint for sync all photo, video and stamp record in ePass for redemption.


Client /

Role /
User Interface
UX Modelling
Facial Analyze Application
3D X-Ray Scanning Application
Interactive Projection Experience  x Motion Touch
360 View Browsing Application
Digital Event Management
Unity Application Programming
Hardware Production and Installation

Credit /
Account Servicing – Jacky Lui & Helena Wong
Producer – Nick Chan
Design – Ian Chu & N Choi
Unity Programming – Nam Chan
Projection Programming – Chris Yip
Facial Analyse & Digital Event Management – Walter Cheung
Event Support and On-Site – Grace Lam & Sophie Yeung



X-Ray 3D Scanning Interactive



Facial Analyser with Photo Capture & Video Transfer 




Interactive Projection* 360 Motion Detection



Interactive Projection* Video Wall



Event Highlight


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