BUPA is one of the insurance brands in the global market. In 2022 Oct, the brand launches the Healthcare 3.0 Concept Hub, and marketers appointed ViDe team to develop a fully interactive experience to present the digital healthcare concept. Customers can register their personal information on the campaign web to get the digital pass first. Then we produce 5 digital zones to present the event key message.
SPIN TO WIN
Customers can take the bike to activate the digital game and control the bike to collect the health icon to pass the game challenge.
TEST YOUR NUTRITION IQ
Show the digital pass QR code to activate the game, customers need to answer the digital kiosk questionnaire to learn nutrition knowledge.
We produce the touch beat game on the touch screen, customers need to touch the right icon to pass the game challenge.
DIY Digital Check-Up
Customers can draw digital illustrations in the touch panel, the program has stickers packed for customers to DIY the e-card when customers finish the drawing, can be output as a digital copy to share with social media.
AI Selfie Nostic
Set up 5 digital screens, customers can choose the screen for AI Selfie, and the program will show up the customer’s health information on the screen.
Customers can show the digital pass to activate the zone, and when visiting the metaverse zone, can browse different NFT art pieces on the immersive wall, customers can selfie here and get the event NFT as souvenirs.
Interactive Bike Programming
Touch Game Programming
Face Recognition Programming
Unity Game Development
Event Technical Support
Producer – Nick Chan
Design – Carol Wong
Program – Alex Lai, Chris Yip
Game – Nam Chan
Technical – Wilson Chong