Digital Instant Win Campaign for Carlsberg Smooth Draught

Carlsberg is one of the key clients in ViDe Insight. In 2021, brand marketers launch the instant win program for Carlsberg Smooth Draught brand trade marketing promotion. Customers can visit the website to join the instant win program when uploading the channel purchasing receipt, then the program will show customers who have how many chances to join the instant win program, program also send the reward program for customers to check the number of lucky draw chance. Also, the backend program will calculate the campaign result and traffic for marketers’ post-campaign analysis.

Client /
Carlsberg Hong Kong

Role /
User Interface & Production
HTML Program Development
Instant Win Programming
Backend Inventory Management
Campaign Management

Credit /
Account Servicing – Phoebe Chow
Design – Pinky Li
Program – Benice Tang & Alex Lai



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