In 2023, Johnnie Walker & brand agency appoints ViDe team to develop the immersive experience & program development for pop-up store engagement. Customers can visit the LANDMARK to experience the world of Johnnie Walker Blue Label with this multi-sensorial experience. When customers touch the Blue Label product, will activate the immersive room animation to taste the brand video, and also have an immersive table for visitors to enjoy the hybrid interactive to taste the whisky.
Client /
Johnnie Walker & What IF Event
Role /
Design Adaptation
Sensor with Immersive Programming
Hardware Rental
Event Technical Support
Room 2303, 23/F, New Treasure Centre, 10 Ng Fong Street, Diamond Hill, Hong Kong
Room 2301, 23/F, New Treasure Centre, 10 Ng Fong Street, Diamond Hill, Hong Kong
Unit 506, 5/F, New World Tower 1, 18 Queen’s Road Central, Central District, Hong Kong
