L’ÉCOLE, School Of Jewelry Arts is a brand in Van Cleef & Arpels. Brand marketers appoint ViDe team to develop the social engagement campaign to promote the brand element and DNA. Customers can explore the OOH billboard and online media Ad to browse the L’ÉCOLE advertisment visual. Then open the instagram AR filter and point your phone towards the three rings featured on the ad with new #LECOLEMensRings Instagram AR filter and watch one of them spring into action, spinning mid-air to give customer’s a good glimpse of the finer details.
Client /
L’ÉCOLE, Van Cleef & Arpels
Role /
Design Production
3D Modeling
Spark AR Development
Room 2303, 23/F, New Treasure Centre, 10 Ng Fong Street, Diamond Hill, Hong Kong
Room 2301, 23/F, New Treasure Centre, 10 Ng Fong Street, Diamond Hill, Hong Kong
Unit 506, 5/F, New World Tower 1, 18 Queen’s Road Central, Central District, Hong Kong
