Samsung

Samsung marked the Hong Kong launch of the Galaxy S26 Ultra with a city-wide retail activation built around one of the phone’s most relatable Galaxy AI use cases — capturing and reimagining our furry family members. ViDe team was invited to design and deliver the full interactive display programme, from the “Pet Photography Master” hero installation to the animated content that plays across it, and to roll the setup out across Samsung’s retail store network in Hong Kong.

The display invites shoppers to lead their own product discovery, without waiting for a sales pitch. Multiple live S26 Ultra handsets sit on the counter, each secured to the fixture but fully interactive. The moment a visitor picks up any two handsets, an embedded sensor system reads the pairing and instantly triggers the corresponding product video and brand story on the central screen — turning a simple gesture into a self-directed demo that mirrors exactly what the customer wanted to compare.

Around the screen, a purpose-built stage frames the Galaxy AI narrative in a language every Hong Kong pet owner recognises. The “Pet Photography Master” headline sits under a playful paw-print crown, flanked by die-cut corgi and puppy characters, oversized cartoon eyes, and a Galaxy S26 Ultra Privacy Display feature plinth — a set-piece that turns a technical camera story into a warm, family-friendly moment on the shop floor. The animated brand videos on the central screen carry the same tone through, cross-cutting real S26 Ultra footage with a lightly stylised pet-photography narrative to keep the loop watchable at any point in the customer journey.

Behind the scenes, ViDe handled the full production stack — interactive display fabrication, sensor programming, animation and video content production, and coordinated on-site setup across all participating Samsung Hong Kong retail shops — so every store opens with an identical, launch-ready experience from day one.

The result is a launch mechanic that lets the product sell itself: pick up two phones, and the display does the storytelling — precise, playful, and unmistakably Galaxy.