Marks & Spencer

Marks & Spencer brought its “Love that” retail activation to life with a members-first video booth experience, rewarding Blue Members for every M&S fashion, home, or beauty purchase with a personalised on-camera moment. ViDe team was invited to design and program the end-to-end interactive flow — from booth onboarding, to guided video capture, to a real-time broadcast onto the LED wall outside the store, turning private self-expression into public retailtainment.

The journey begins the moment a Blue Member steps into the booth. A single “Start” tap kicks off the session, followed by a clear on-screen T&C and a short “How It Works” walkthrough — quietly framed to keep first-time users confident without slowing regulars down. A three-second countdown then invites the guest to think of their favourite quote, pick up the marker, and get into position.

At the cue, the booth captures a 15-second recording of the guest writing their chosen quote and posing on camera — a deliberately loose format that lets each Blue Member interpret “Love It” in their own handwriting, mood, and style. The moment the take ends, the system requests explicit consent for video usage, keeping the experience privacy-first by design.

To close the loop, guests scan a QR code to instantly save the digital version of their video to their own phone — a shareable keepsake ready before they even leave the booth. For those who opt in, their clip is queued into the rotation on the LED wall outside the M&S storefront, transforming the shopfront into a living gallery of member-generated content and giving each Blue Member a genuine moment in the spotlight.

The result is a mechanic that rewards loyalty with visibility: a compact, consent-led video journey that turns a routine purchase into a broadcast-worthy moment, and turns the M&S storefront itself into the campaign’s biggest screen.