Clarins

Clarins made a global debut of its Beauty Concierge concept at Singapore Changi Airport, in partnership with The Shilla Duty Free. ViDe team was invited to co-design and program the end-to-end interactive journey — a five-act experience that turns a travel retail visit into a personalised skincare ritual, weaving RFID technology, immersive photography, and physical hospitality into one seamless flow.

The journey begins at the Beauty Concierge, where a smooth onboarding sets the tone. Guests scan a QR code to register and activate their personalised event keycard with a single tap, then confirm their entry on the RFID scanner — an instant “Check-in Successful” visual acknowledges the moment and launches them into the brand journey without a single form to fill in.

From there, guests move through the Beauty Lounge and Beauty Bar, where every interactive station is unlocked by tapping the keycard on a discreet RFID scanner. Digital progress is mirrored by a physical gesture: event staff stamp each completed checkpoint on the guest’s journey card, keeping the analog charm of a passport stamp alongside the invisible precision of the backend system.

The centrepiece is the Beauty Elevator — an immersive photo moment that ties Clarins to the city itself. Guests tap their RFID keycard to select one of three skincare goals, each paired with an iconic Singapore landmark: Jewel Changi, the Marina Bay Sands skyline, or Gardens by the Bay. A five-second countdown captures the guest alongside signature Clarins products, with real-time chroma-key compositing dropping them into their chosen backdrop. A QR code lets travellers save and share the digital photo instantly, while a hard-copy souvenir prints automatically outside the booth — a keepsake ready before they even step out.

The journey closes at the Gifting Atelier, where guests present their fully stamped journey card to redeem a complimentary Clarins gift. At checkout, staff return and unlink the used keycard at the POS system, which automatically resets it back into the Beauty Concierge pool — ready for the next traveller within seconds.

The result is a fully choreographed retailtainment experience: an RFID-driven journey that stays effortless for the guest, precise for the operator, and unmistakably Clarins from the first tap to the final gift.