LA MER

La Mer unveiled its futuristic Concentrate Library pop-up at a Macau travel retail destination, and ViDe team was invited to design and program the interactive experience at its heart — a tactile skin consultation that turns a shopper’s pause into a personalised ritual, with technology kept quietly out of sight.

The journey begins with a simple gesture. Visitors pick up a transparent skin-concern card and insert it into the slot on the interactive table. The card is recognised instantly, activating the on-screen skin intelligence — no form to fill in, no login, no menu to scroll.From there, the screen guides visitors through an introduction and a discovery page, where the selected skin challenge is confirmed. A tailored regimen video then plays, explaining how the concentrate addresses their concern and how it fits into a complete La Mer routine, with a single tap moving each step forward. The centrepiece is the reveal. As the regimen ends, three hidden lift platforms built into the table rise in sequence, presenting the most suitable products for the visitor’s own skin profile. What was a glass-and-emerald surface becomes a miniature product display, putting the recommended concentrates within reach before the visitor has to ask.

The result is a seamless blend of physical theatre and personalised technology: a card-triggered journey that feels effortless for the traveller, easy for beauty advisors to run, and unmistakably La Mer from the first insertion to the final lift.