Brand launch the travel retail pop up store in Changi Airport for new product launch and Interactive engagement. This project aims to raise potential customers’ awareness of MiuMiu new TWIST perfume product. It also includes product information and highlights Miu Miu’s unique selling points. This campaign was held in the new year, from 18 Jan to 28 Feb, to promote MiuMiu Perfume ’s new product. Since the new product is exclusive for female, the project focuses on immersive and galaxy.We assist the production agency to develop and set up the hardware screen as a photo-opts backdrop. In the pop-up store area, also can provide the photo-taking gaming and tablet game for visitors enjoying the experience.
Client /
JOX Production
Role /
Visual Adaptation
Hardware Installation & Rental
Event Management & Support
Room 2303, 23/F, New Treasure Centre, 10 Ng Fong Street, Diamond Hill, Hong Kong
Room 2301, 23/F, New Treasure Centre, 10 Ng Fong Street, Diamond Hill, Hong Kong
Unit 506, 5/F, New World Tower 1, 18 Queen’s Road Central, Central District, Hong Kong
