Calvin Klein is one of the global key accounts in ViDe Insight Group. In 2021, the brand marketer appoints ViDe team to create the full O2O digital experience for retail interaction. Our creative team produces the new O2O experience named Your Fashion Language and adds facial recognition, visual art creative, and digital engagement to motivate the customers to purchase the brand product and services.

Customers need to browse the mobile website first, then finish the questionnaire relate to personality; the program will share the result of customers’ shopping habits by personality answer; and also will capture the selfie photo to output the cartoon characters effect to engage the customers. When customers finish the online experience part, can visit the Calvin Klein retail store, we set up the digital machine in the retail channel, customers can show the QR code to activate the machine, then the program will process the face and surface tacking to share the emotion analysis; finally program will share the CK product recommendation to customers and print out the cartoon character photo as souvenirs.

Client /
Calvin Klein

Role /
User Interface Production
Animation Production
Facial Recogntion
Emotion Analysis
3D Avatar Photo Capture
Unity Development
Hardware Rental
Venue technical support