Clarins is a luxury skincare brand in the global market. In 2024, the brand’s global travel retail team launched the Clarins Double Serum – marking the ninth generation of the brand’s hero anti-ageing serum. Brand appoints ViDe Insight to produce an advanced interactive experience to present the brand and new product features and product edge.

The biggest launch for Clarins globally, the campaign in travel retail is anchored by a dynamic activation at Hainan Sanya CDF, Hong Kong & Macau DFS venue to launch the full interactive retailtainment and pop-up store. With the tagline ‘The Power to Change Your Skin’s Future’, the activation features a futuristic installation designed to educate and inspire travellers about the benefits of Clarins’ Epi-Ageing Defence Technology. ViDe Insight team applied the 2024 new advanced technology Deep A.I. in the retailtainment experience, visitors take 3 photos, and then the Deep A.I. program calculates the face model to transfer to ultra-realise avatars, this idea fits to present futuristic and product-advanced skin technology features. This interactive retailtainment launched 30 days ago covered Sanya, Hong Kong & Macau and recorded over 20,000+ Deep A.I. images generated in the event period.

Client /
Clarins Singapore

Role /
Idea Generation
UX Journey
3D Animation
Design Production
Deep A.I Program Development
Personalization Souvenirs
Technical Support for Sanya, Macao & Hong Kong