In 2024, DFS Group has commissioned ViDe to launch its ‘Let the Party Begin’ holiday campaign at DFS locations in Hong Kong and Macau. This event promises a season filled with curated gifts, exclusive offers, and immersive experiences. To craft a magical holiday atmosphere, we have customized the Korean Life4Cuts Photo Experience with festive decor to immerse guests in a festive celebration.Guests can scan their receipt QR codes and snap high-angle selfies in the booth, printing out memorable keepsakes. Additionally, in alignment with the “Unbox the holiday with endless surprise” lucky draw, we have introduced the “Naughty or Nice wall”, where customers can select envelopes to redeem exclusive dining or shopping vouchers.Throughout these dynamic holiday activations, we aim to present DFS guests with a plethora of endless surprises this holiday season in an engaging digital interactive showcase.

Client /
DFS Group

Role /
Idea Generation
Design Production
Game Programming
Hardware Rental
Technical Support