Givenchy

Givenchy Beauty launched a Changi 1st activation to celebrate Givenchy Gentleman Society Eau de Parfum Ambrée. The ViDe Team was thrilled to contribute to this dynamic activation, immersing travelers in the exhilarating world of F1 while showcasing the perfume’s captivating ambery, floral, and spicy notes.

At the core of the experience is an interactive gamification zone inspired by the high-speed thrills of F1 racing. Travelers can test their reflexes in a two-level speed challenge, pressing illuminated buttons within a time limit. Success in Level 1 unlocks Level 2, with results displayed on a leaderboard after players enter their name. Those who complete the challenge can redeem a sample of the fragrance, blending sensory discovery with an adrenaline-fueled experience.