Jimmy Choo

Digital Journey for JIMMYCHOO / ERIC HAZE collection Greater China Launch

Jimmy Choo is a global luxury fashion brand. In 2021, the brand launch the JIMMYCHOO / ERIC HAZE collection, brand marketer appoints ViDe team to produce the digital journey to engage the visitors in the pop-up store. As a yearly highlight project, Jimmy Choo revamped designated boutiques and launched pop-up stores around the Greater China region, including at three luxury hotspots in China: Sino-Ocean Taikoo Li in Chengdu, SKP-S in Beijing, and THE Hall in Shanghai. In the pop-up store, customers can take the photo-selfie in the immersive mirror tunnel, walk through the pop-up store, customers will discover the digital vending machine; customers need to fill in the personal information in the WECHAT mini-program first, then show the confirmation QR code to machine scanner, the vending machine will drop the collection souvenirs as event gifts.


Client /
Jimmy Choo

Role /
User Interface & Production
WECHAT MINI Program Integration
Vending Machine Programming
Hardware Rental
Event venue technical support – Shanghai & Chengdu
Gifts & Premium Production

Credit /
Account Servicing – Vicky Yu
Creative Idea – Venice Kee & Vicky Yu
Design – Ian Chu
Game Program – Nam Chan
Hardware Management – Nick Chan
On-Site Technical – Eric Kwok

 

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