Kiehl’s is a premium skincare brand in the LOREAL group. In 2019, the brand launches the Kiehl’s Made Better Pop-Up store in Malaysia Kuala Lumpur. ViDe produce the immersive experience in the pop-up store to deliver the brand element and engaging animation.
Guests can register the personal information in the RSVP platform when finishing the registration process, guests will receive the QR code for event activation. if guests arrive at the event venue and show the QR code, helpers will activate the URL for starting the digital journey.
Immersive Tunnel, guests can walk through the Kiehl’s tunnel, the LED wall will display the brand animation and guests can take the selfie in the immersive tunnel.
Digital Tree Interactive, guests can touch the screen to illustrate the signature, the guest’s digital copy will sync to the Kiehl’s tree. Kiehl’s tree will keep displaying different guest’s signature as a screen saver animation.
User Interface Production
Touch Based Programming
LED Hardware Rental
Project Management -Ruby Alice Goh
Design & Program – Nunista Elle
Digital Producer – Sally Swetlana Soju