Make Up For Ever

New Ultra HD Product Launch – Travel Retail Pop Up Zone 

This year Make Up For Ever appointed ViDe to support the brand pop-up store in Hong Kong International Airport to promote the #beyouunfiltered products.

For the gaming part of the campaign, participants are welcomed to use the iPad and press “Start” button activating the campaign. Participants can take a beautiful selfie or personal photo and choose the photo frame that they like. After the participants confirmed the picture they preferred, participants can enter the personal information in the iPad and get the specified QR code. Participants can afterward scan the QR code and download the picture.


Client /
Make Up For Ever Travel Retail / Singapore

Role /
User Experience Model
Idea Generation
Photo Capture Programming
Hardware Installation and Rental

Credit /
Account Servicing – Grace Lam
Design – Ian Chu & N Choi
Program – Kevin Leung


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