MCM Singapore

Digital Clawing Machine – Retail Activation Project

MCM is a global famous fashion brand. In 2019, brand marketers plan to launch the interactive experience in Singapore MCM retail store to deliver digital engagement to visitors. Brand appoints the ViDe team to develop the digital clawing machine program for retail activation engagement.

Visitors go to the retail store, can register the personal information, then the program will activate, visitors can touch the icon to control the digital claw to catch the Christmas ball when visitors catch the colour ball, the display screen will pop-up the souvenir. We also develop the backend control platform for marketers to monitor the retail campaign redemption status.


Client /
MCM Singapore

Role /
User Interface Production
Animation Production
Digital Clawing Application
Hardware Rental
Event Management And Support

Credit /
Account Servicing – Mingming Zhen
Design –  Ian Chu
Program  -Nam Chan
Producer – Nick Chan & Anson So

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